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Singapore Airlines private blockchain for loyalty

The Edge reports, SIA’s KrisFlyer programme to launch blockchain-based digital wallet app, and Daniel Yap also adds on, SIA’s “blockchain Krisflyer miles” is not pointless, but it’s not spectacular. What they’re doing:

  • blockchain-based airline loyalty digital wallet
  • SIA-owned private blockchain involving only merchants and partners
  • goal: “unlock the value of KrisFlyer miles to enable everyday spending at retail partners”
  • digital KrisFlyer miles (what a point is called), to be used at Point-of-Sale (POS) transactions across participating merchants

Why not use a traditional database? A good analysis by Aaron Wong, from the perspective of a frequent flyer, Why Singapore Airlines’ Krisflyer blockchain initiative worries me. Scroll down to So what is Singapore Airlines doing?.

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